![]() ![]() In 2020 Anchor has morphed from the “record a podcast on your phone app” to a serious podcast hosting service with a myriad of features that podcasters typically pay for through hosting services. Over time sound quality improved, podcasts hit the mainstream, and Anchor added the bells and whistles necessary to attract podcasters to their app. In 2016, when this technology was first introduced, Anchor left a lot to be desired. In years past, Anchor’s primary selling point was the ability to record podcasts on your smartphone. While people became comfortable “ hopping on Zoom ” during the COVID-19 pandemic, podcasters became accustomed to “hopping on Anchor” to record. They follow a “vertical integration” model, meaning that you can record your podcast using Anchor, distribute your podcast through Anchor, and then monetize with Anchor. Anchor is attempting to be the “one stop shop” for podcasters without an extensive technical background. ![]() Anchor Podcast touts itself as “the easiest way to make a podcast” their tagline reads “Everything you need, 100% free.” Let’s dive into what Anchor.fm is all about.Īnchor is a podcast app owned by Spotify. ![]()
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